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VALUES

We aim to re-educate people on the value of their clothing.

Our concept style does not have to come at the expense of our environment—and that design can strike a balance between beauty and good intentions All materials are sourced with an eye toward environmental good, using organic, natural fabrics, or fabric reclaimed fibres that are doomed to be thrown into bins or landfills due to excess manufacturing or leftovers from projects.

Our clothes should make our heart sing, they should be imprinted with a lifetime of treasured experiences. It is at the heart of our business to lead the way towards a fashion industry that is slow and circular. As with anything else, if our clothes break, we should fix them and if they should somehow find themselves no longer needed, they should be welcomed back into a circular industry that rehomes or repurposes.

Fair Trade

We hold dearly the close relationships we have with all of our makers. They are as much a part of our lives as we are of theirs. We know the names of their wives, husbands and children. These relationships come with the uniqueness of producing in Perth, Sydney, Vietnam and Bali. We are so proud to be contributing to our wonderful community and providing work to small, often family owned businesses working in an industry they love.

Organic Fabrics

The production of fabrics is a huge part of the fashion industry’s environmental impact. There are many ways we are trying to do our part to reduce this.

Swimwear

We use recycled Econyl fabric to make our swimwear. This fibre, created by Italian firm Aquafil, uses synthetic waste such as industrial plastic, waste fabric, and fishing nets from the ocean, then recycles and regenerates them into a new nylon yarn that is exactly the same quality as nylon.
This regeneration system forms a closedloop, uses less water, and creates less waste than traditional nylon production methods. Econyl is a promising fibre, far more sustainable than nylon.

Linen

Linen is made from the fibres of the flax plant. Flax is very resilient and can grow in poor soil, without the need for pesticides or fertilisers and uses far less water in its production than cotton

Silk Garments

We use Cupro as an alternative to silk because it’s as smooth and drapes in all the right places. Its a waste product of cotton, its biodegradable as well as easily recycled, since it’s made from 100% plant-based materials.Produced in a closed-loop, much like Tencel or Modal, this means that any chemicals used can be extracted afterwards and the waste water easily reused.Ecologically: as well as a byproduct of the cotton industry, it dyes easily and therefore requires less dye.Hypoallergenic, breathable, antistatic, and stretch-resistant. Machine-washable… major win!

Tees

Organic cotton is grown from nongenetically modified seeds and without the use of toxic synthetic chemicals, fertilisers or pesticides. Non-organic cotton uses huge amounts of synthetic fertilisers, herbicides, and pesticides which pose detrimental health risks to workers and local communities as well as causing major damage to the environment. Organic cotton uses 71% less water and 62% less energy than traditional cotton. Prioritising the use of organic cotton in our collections is incredibly important to us as it reduces the impact on people, animals, ecosystems and the environment.

Limited Production

Every few months Sur Mer likes to bring in something new and fresh. We mainly do summer range and smaller quantities so less girls can be seen on the street wearing the same dress. Just kidding, we like to repeat our designs and bring them in different prints and colour.

Repurposed fabrics

Our suppliers source fabric that is the end of line or discarded fabrics from around the globe. While providing us with unique and interesting fabrics , it also ensures that our purchasing practises are sustainable, avoiding the wastage and polluting effects of heavy manufacturing.
We then repurpose these high quality fabrics into new, beautiful Sur Mer garments, otherwise if not it would end their life in landfill.

Donation

We donate 5% of the collection’s profits to support Marine Conservation for the Oceans. The Australian Marine Conservation Society is Australia’s only national charity dedicated solely to protecting our precious ocean wildlife a community of ocean lovers across the nation working for healthy seas. They are an independent charity, staffed by a committed group of scientists, educators and passionate advocates who have defended Australia’s oceans for over 50 years.

Recycled Packaging

Each Sur mer product purchased is packaged in 100% compostable ‘comPOST Packs’ from noissue eco packaging alliance. There is no plastic or superfluous packaging used when sending parcels, instead each garment is packaged in recycled tissue paper. All swing tags on garments and note cards are printed on recycled materials